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January 2021

Make Your Barbershop a Customer Magnet: Ways to Differentiate your Barber Shop

barber-shopBarber business, just like many other small businesses can succeed, but only after you have considered, evaluated and implemented a number of business ideas and strategies. And among these strategies, differentiating your business from others is the core one. Whether it’s the unique type of hair you will work on, the methodology you will use or the specific products you will use, making your barber shop unique will determine its success. The following are just but a few ideas and strategies to give your barber shop an advantage over of others.


Staffing is an important success factor in any kind of business because the type of staff you hire is important in terms of quality of services delivered. For instance, you should consider:

-Gender: you should hire both men and women because some customers prefer being served by a specific gender.

-Academic qualification: to outshine your competitors, you must deliver high quality services. Such services are only delivered by qualified and experienced staff.

-Age: youths in their twenties and thirties are preferable for a barbershop staff because of their activeness and working rate.


Once you have made your mind to start a barbershop, take some time and define your methodology. Choose the type of hair and the hairstyle you are going to specialize on and decide on the techniques and tools to be used. For example, you may choose to use traditional tools like straight razors or decide to offer different haircutting, styling, and coloring services for both men and women. Embracing a specific methodology will help differentiate your shop from others.

Hair Styles

The types of hairstyle you offer is another important way to distinguish your business. Different barbershops are known for their different hair styles such as classic cuts, military buzz cuts,and trendy younger men cuts. Select either of them and specialize in it. You could also provide alternative hairstyles like fades and Mohawks. Alternatively, you can choose to offer a wide range of facial haircut styles as their popularity grows.

Hair Products

Using high-quality products that most consumers can’t have access to whenever they visit local pharmaceutical and beauty shops is another factor. Similarly, make your barbershop environmental friendly by providing organic hair treatment and care products that contain all-natural ingredients.

Extra Services

The little things that you do can easily transform into special things if you take them seriously. Such extra services as brief shoulder and head massage, warming the shaving creams and offering a complimentary coffee can transform your barbershop into a customer magnet.


Most people don’t pay attention to the type of business signage for their businesses. Unbeknownst to them, a proper business signage with large, clear, and readable fonts,with directions will bring you many customers. Also, consider making illuminated flashing signs with very clear indications of hours of operation.


In the modern day highly competitive barber business, it’s your creativity that will help you. By choosing a unique business philosophy, product line, and hair cutting style, you give your shop the edge it needs to outshine your competitors and become a customer magnet


How to Start a Barber Shop Business

barberbusinessStarting your own Barber Shop business is a huge decision. However, if you trust you can do a better job managing a barber shop business and reel in more customers, maybe it’s time take a chance and start the business. Dealing with any type of business requires commitment, time and energy, notwithstanding incredible sense of skills from staff and an interest in the business. A barbershop business is no different.

As we all know everyone needs a haircut once in a while. A successful barbershop can do well, even in a bad economy because there are always people who will require a hair cut hence the barber shop will not go out of business. When you start your barbershop business, it is relatively easy to maintain it. In this article we will look at How to Start a Barber Shop Business step by step.

5 Steps on How to Start a Barber Shop Business

Step 1: Have a research done of the legal requirement needed to open the barbershop

You should do a research on local legal conditions that you must meet to open a barbershop business. This is by paying the state government a visit or viewing their website. This would include the shop size, electric, equipment and plumbing standards. Contact the licensing department and learn the requirements for getting a permit for barber shop and obtain one. Serving coffee to your barber shop is definitely a great idea, you can have a talk with your customers as they sip their favorite coffee. To start with this you need to find the best coffee machine, buying the best single boiler semi auto machine online is way easier and saves time, check out the page  http://www.coffeeonfleek.com/best-super-automatic-espresso-machines-reviews/ as you can compared the top rated Jura espresso makers today!

Step 2: Make a financial plan for your Barber Shop business

Build up a business plan that that incorporates your future goals, start-up costs, details of operating costs, staff requirement, advertising costs, expected customer base and how you intend to compete. Additionally have funds to cover all the necessary start-up costs, including cash for the rent, supplies, equipment and wages. You may need to apply for a loan for your business if you may need a little boost. Stick your business plan all through to keep your barbershop on track.

Step 3: Locate a good place for your barbershop

Location is key to a having a successful barber shop business. Once you have found it work out terms for a rent with the help of a lawyer if need be. You can look for a location in near a shopping center or contact a commercial broker to do the work for you. Also do a research about other barber shops around to get a good idea of how they operate and how you can make yours to be better.

Step 4: Have the necessary tools and equipment required and hire employees

Buy all required hardware and supplies for your barbershop business and hire employees if you need to. This equipment may include workstations for every barber, styling seats, booster seats for children, dryers, seats for the waiting area, receptacle for towels, cabinet for supplies, front counter, floor mats, and so on. Also set up your telephone system and register. Address all safety, licensing and sanitation regulation and get your shop ready for an inspection.

Image is everything hence you need to hire good professional barbers. In the case of enlisting temporary workers, guarantee that they have liability- insurance coverage. Also encourage your staff members to be professional at all times.

Step 5: Do some marketing

Put your barbershop’s name out there by starting your barbers’ shop website, getting listed in local directories and have business cards. Also have a simple sign placed outside of your shop that is easy to read from a far. Offer discounts to your new clientele and encourage them to refer you to their friends and family if they are happy with you services and host a grand opening to mark the start of your business.


A barbershop business idea is an ideal option for anyone who wishes to start one. The above steps will guide you on your path to start your own barber shop business and remember to always compete by creating a friendly and inviting atmosphere to your customers.

Infographics: The Art of Dressing Like A Gentleman


Disconnected Undercut – Haircut and Style (Actual Haircut Footage)